MMr Work From Home
Intermediate

Copywriting That Sells: Emails, Pages and Ads

What you'll learn

Everything covered in this course, section by section.

The basics

  • Copy is not writing — it is selling
  • Research before a single word
  • Features, benefits and proof

Emails

  • Subject lines that get opened
  • A welcome sequence that works
  • Selling without being pushy

Pages and ads

  • Landing page structure
  • Headlines worth the time
  • Short-form ad copy

The business

  • Building samples with no clients
  • Pricing copy work
  • Feedback, revisions and scope

Tools: CRM

  • HubSpot CRM, step by step

Tools: Project management

  • Notion, step by step

Tools: AI assistants

  • ChatGPT, step by step
  • Claude, step by step
  • Otter.ai, step by step

Tools you'll learn

11 tools you will be able to use by the end of this course.

Writing

  • Google Docs
  • Grammarly
  • Hemingway Editorreadability

SEO

  • Surfer SEO

Email marketing

  • Mailchimp
  • Klaviyoe-commerce

CRM

  • HubSpot

Project management

  • Notionswipe files

AI assistants

  • ChatGPTdrafting and summarising
  • Claude
  • Otter.aimeeting notes

Interview preparation

40 practice questions based on real interview assessments

Every topic concludes with a short assessment drawn from the situations employers present to candidates. You will be asked what to do when a system fails, which figure to verify first, and how to respond to the customer. These are not revision exercises. They are preparation for the questions that determine whether you are offered the position.

Complete the practical work in each tool and sit every assessment. Candidates who can answer these questions aloud, and explain their reasoning, are the candidates who receive offers.

  • 5 topics, each concluding in an assessment
  • 40 questions in total
  • Covering all 11 tools taught in this course
  • Every assessment may be retaken without limit

This course includes

  • 5.8 hours of on-demand video
  • 17 lessons across 7 sections
  • 1 free preview lesson
  • 40 interview practice questions
  • Full lifetime access
  • Access on mobile and desktop

Course content

7 sections · 17 lessons · 5hr 50min total length

The basics3 lessons · 34min
  • Copy is not writing — it is sellingPreview10min
  • Research before a single word13min
  • Features, benefits and proof11min
Emails3 lessons · 37min
  • Subject lines that get opened11min
  • A welcome sequence that works14min
  • Selling without being pushy12min
Pages and ads3 lessons · 35min
  • Landing page structure14min
  • Headlines worth the time11min
  • Short-form ad copy10min
The business3 lessons · 30min
  • Building samples with no clients11min
  • Pricing copy work10min
  • Feedback, revisions and scope9min
Tools: CRM1 lessons · 41min
  • HubSpot CRM, step by step41min
Tools: Project management1 lessons · 44min
  • Notion, step by step44min
Tools: AI assistants3 lessons · 2hr 9min
  • ChatGPT, step by step42min
  • Claude, step by step43min
  • Otter.ai, step by step44min

Requirements

  • A laptop and a stable internet connection
  • Strong written English
  • No previous experience — everything starts from the beginning