Course content
8 sections · 16 lessons · 5hr 7min total length
How paid ads work3 lessons · 36min
- Auctions, targeting and budgetsPreview12min
- What a campaign structure looks like11min
- Tracking before you spend anything13min
Meta ads3 lessons · 38min
- Building your first campaign14min
- Creative that stops the scroll12min
- Reading the numbers honestly12min
Google ads3 lessons · 37min
- Search intent and keywords14min
- Writing ads that earn the click12min
- Negative keywords and wasted spend11min
Reporting3 lessons · 29min
- What a client actually wants to see11min
- When to kill a campaign9min
- Explaining a bad month9min
Tools: CRM1 lessons · 41min
- HubSpot CRM, step by step41min
Tools: Documents1 lessons · 47min
- Google Sheets, step by step47min
Tools: Design1 lessons · 40min
- Canva, step by step40min
Tools: Communication1 lessons · 39min
- Slack, step by step39min