MMr Work From Home
Intermediate

Meta & Google Ads: Run Campaigns That Pay Back

What you'll learn

Everything covered in this course, section by section.

How paid ads work

  • Auctions, targeting and budgets
  • What a campaign structure looks like
  • Tracking before you spend anything

Meta ads

  • Building your first campaign
  • Creative that stops the scroll
  • Reading the numbers honestly

Google ads

  • Search intent and keywords
  • Writing ads that earn the click
  • Negative keywords and wasted spend

Reporting

  • What a client actually wants to see
  • When to kill a campaign
  • Explaining a bad month

Tools: CRM

  • HubSpot CRM, step by step

Tools: Documents

  • Google Sheets, step by step

Tools: Design

  • Canva, step by step

Tools: Communication

  • Slack, step by step

Tools you'll learn

9 tools you will be able to use by the end of this course.

Advertising

  • Meta Ads Manager
  • Google Ads

Analytics

  • Google Analytics 4
  • Google Tag Managertracking setup
  • Looker Studioclient reports

CRM

  • HubSpotlead tracking

Documents

  • Google Sheets

Design

  • Canvaad creative

Communication

  • Slack

Interview preparation

32 practice questions based on real interview assessments

Every topic concludes with a short assessment drawn from the situations employers present to candidates. You will be asked what to do when a system fails, which figure to verify first, and how to respond to the customer. These are not revision exercises. They are preparation for the questions that determine whether you are offered the position.

Complete the practical work in each tool and sit every assessment. Candidates who can answer these questions aloud, and explain their reasoning, are the candidates who receive offers.

  • 4 topics, each concluding in an assessment
  • 32 questions in total
  • Covering all 9 tools taught in this course
  • Every assessment may be retaken without limit

This course includes

  • 5.1 hours of on-demand video
  • 16 lessons across 8 sections
  • 1 free preview lesson
  • 32 interview practice questions
  • Full lifetime access
  • Access on mobile and desktop

Course content

8 sections · 16 lessons · 5hr 7min total length

How paid ads work3 lessons · 36min
  • Auctions, targeting and budgetsPreview12min
  • What a campaign structure looks like11min
  • Tracking before you spend anything13min
Meta ads3 lessons · 38min
  • Building your first campaign14min
  • Creative that stops the scroll12min
  • Reading the numbers honestly12min
Google ads3 lessons · 37min
  • Search intent and keywords14min
  • Writing ads that earn the click12min
  • Negative keywords and wasted spend11min
Reporting3 lessons · 29min
  • What a client actually wants to see11min
  • When to kill a campaign9min
  • Explaining a bad month9min
Tools: CRM1 lessons · 41min
  • HubSpot CRM, step by step41min
Tools: Documents1 lessons · 47min
  • Google Sheets, step by step47min
Tools: Design1 lessons · 40min
  • Canva, step by step40min
Tools: Communication1 lessons · 39min
  • Slack, step by step39min

Requirements

  • A laptop and a stable internet connection
  • A small test budget
  • Basic spreadsheet skills